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Lifestyle : My Kitchen
1HERSA1 E019 Expect the unexpected gifts & gadgets! 7 Burwood Highway, Burwood VIC 3125 Ph: 03 9808 0388 Index Chopping Boards $79.95-$139.95 Cupcake Baking Mould $29.95 MUGS!!! Camera Lens Mugs to be precise! Lens Mug Range $30.00-$60.00 10% Discount! Present this ad instore or enter the following discount code during checkout on our website: GOODLIVING Offer valid until 30th November 2010 739 George St, Sydney NSW 2000 (500 metres from Central Station) New Online Store! www.johnsons1912.com.au FREE GIFTS on all orders over $100 Over 90 Years of Professional Service to the Hospitality Industry Uniforms • Knives • Cookware • Tools & Utensils • Culinary Books AG3072801AA-161110 Inventive implements World-beaters . . . Alex Gransbury, with a Smood and (left) his award-winning Clongs, has developed a global industry from kitchen tools. You don't always know what utensils you need until some bright spark invents them, writes Kate Gibbs. T here's a contraption that takes the stones out of 16,000 cherries in under a minute, says inventor Alex Gransbury. ''And I think, well, I don't really need to stone 10 cherries in under a minute.'' To give cooks things they really will use, the 29-year-old Brisbanite started a company that has now sold millions of kitchen accessories across the world. Dreamfarm has offices in Brisbane, New Jersey in the US and The Netherlands. It was started by Gransbury in 2002, while at university in Canberra, where he grew up. He looked around his finance and accounting lecture and realised ''this is not me''. He wanted to get stuck into something practical and useful. Needing cash to buy concert tickets, he bought some thick piping, ''chopped it up in mum's garage, painted it and put a bar through the middle'' to create disposal units for coffee grinds. He sold them at the markets in Canberra, until a kitchen store owner wandered past and bought them all, then ordered more. The ''Grindenstein'' soon went national and has sold more than half a million globally. When clients started asking for new kitchen inventions, Gransbury realised he had found his niche. Another of his creations, Clongs, won an award this year at the prestigious Red Dot Design Competition in Germany. Clongs are silicone-tipped tongs with a kink in the handle to prevent kitchen bench mess. Some prototypes have flopped, such as the arthritis-friendly jar opener operated with body weight instead of hands. It took three years to perfect but the mechanism was so expensive it would have retailed at $40. ''You can buy an electric opener for $20,'' Gransbury laughs. Thinking of a great idea is not the hardest part -- and it's easy enough to get items made in China, where Dreamfarm's products are manufactured -- it's about commercial feasibility, which includes explaining what a gadget actually does. Gransbury believes this challenge is why there are so few really original kitchen inventions coming into the market. His Smood, for instance, for effortlessly smooth mashed potato, has caused some confusion. ''People pick it up and say 'that is the dumbest-looking whisk I've ever seen','' Gransbury says. ''And I have to sigh and explain 'no, it's a potato masher'.'' kitchengadgets special report good living