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Lifestyle : Ulitmate Shopping Guide
1HERSA1 W001 www.georgini.com.au The French Fling range is youthful, flirty, and inspired by Parisian elegance. It showcases Georgini's famous trademark style - with bold, black and white pieces taking centre stage. French Fling encompasses three distinct styles: Young & flirty, Classic, and Georgini Designer. The pieces are crafted from the finest rhodium-plated sterling silver, with a mix of black enamel or black onyx. The finishing touch is always handset sparkling cubic zirconias. The range features beautiful pendants, matching rings and earrings, from $59 to $269. Are you ready for a little Charm Bracelets $159 each Rings (from left to right), $139; $119; $199 Pendants (from left to right), $149; $249; $189 Take home a stunning piece of Parisian style with elegant jewellery from Georgini's autumn/winter 2011 collection. Love Pendant $99, Hugs & Kisses Pendant $119 Georgini flagship store, Westfield Sydney Your closet confidants Ordinary women in need of inspiration are turning to styling services for a fresh approach to dressing. CELEBRITIES have them, as do corporate high-flyers. But having a stylist is increasingly the domain of ordinary women who don't have the time to focus on their appearance. Five years ago, only a few ''personal image consultants'' were in business. Now, hundreds operate in Sydney alone and offer a range of services, from rearranging your wardrobe to chaperoning your shopping. Styling is now accessible to anyone (there are free interactive style websites) and it is nowhere near as humiliating as the Trinny and Susannah TV show. The large department stores and chains have recognised that fashion styling has taken off and are opening styling suites in their stores. People attending their first styling session will fill out a form identifying their favourite and least favourite body parts, their lifestyle and clothing needs, and, most importantly, their budget. There are two main types of wardrobe, according to stylist Wendy Mak: the one filled with ''good special- occasion pieces'' but lacking anything to wear the pieces with, such as pants or jeans; and a wardrobe crammed with indistinguishable basics that make dressing like wearing a uniform. After the wardrobe consultation (and working out what to keep), a shopping expedition will be planned like a military manoeuvre. Stylists based in shopping centres will, naturally, limit the shopper to that centre. Individual stylists can cover a variety of destinations. The myth is that people hiring stylists are already stylish. A typical client is a mother with a wardrobe that doesn't fit her or is out of date. Mak -- whose clients range from corporate women to mothers adjusting to post-baby bodies and women in their 40s and 50s -- says she encourages people to try new, flattering pieces. ''Some are nervous and I am putting them out of their comfort zone,'' she says. ''I understand they won't leap into the new head-first but it might encourage them to try something different next time.'' Most women see a stylist perhaps twice a year, at the advent of the spring- summer or autumn-winter seasons, or at sale times, and it is the stylist's job to stay across sale areas in boutiques and shops. The service costs, on average, $90 an hour for shopping and $140 an hour for wardrobe consultation. Ultimate shopping guide SPECIAL REPORT Sunday, April 17, 2011 A Sun-Herald Special Report Editor Matthew Collins, firstname.lastname@example.org Advertising Tina Musumeci, 9282 1003, email@example.com Readerlink 9282 1569 Stylist cuts the chase Insider trading . . . Wendy Mak (left) dresses a client. Photo: Marco Del Grande WENDY MAK believes it is her job, and that of her styling team, to know every cut, style and shape of every garment of every brand --- from high-end international designer labels to smart and more affordable Australian brands. Mak, who started her Smitten with Style business five years ago, says a lot of factors are considered in styling a client. ''When I am taking a client shopping and we're looking for that classic piece --- say a pair of black pants within a particular price range --- I have a strategy and a game plan,'' she says. ''My team and I know which brand is cut more generously, or has more length, or is the best shape to suit the client. I go into plus-size shops to see how garments are cut. ''There's nothing random about the expedition --- no wasting time --- just being efficient and getting the best value and look.'' Mak also trains women in workplace dressing for the corporate and financial services industry. And the latest look? ''Definitely Mad Men.' '
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