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Lifestyle : Sydney International Boat Show 2012
1HERSA1 S006 OUTSIDE IT OUTLASTS SAIL COVERS • BIMINIS • DODGERS • FURLING STRIPS • CUSHIONS • SALONS www.sunbrella.com 6 July 28-29, 2012 smh.com.au POISE AND PANACHE Athletic dancers will bring the annual fashion event to life, writes Carla Grossetti. A must-see . . . Oliver Thomson, Kietah Martens-Shaw, Brittany Daenell and Stephen Gow. Photo: Anthony Johnson W hat could possibly go wrong? That's one of the key questions International College of Management Sydney students have asked themselves to ensure they deliver a spectacular fashion parade at this year's annual Sydney International Boat Show. By preparing for the unexpected, bachelor of business administration student Oliver Thomson, 21, says he and fellow students Kietah Martens- Shaw, 20, and Ilana Cowham, 29, feel confident they will be able to cope if ''things go pear-shaped'' during the Musto Fashion Extravaganza. ''We have planned everything down to the letter and it's because of that planning that we are all extremely confident the event will run smoothly,'' says Thomson, who is set to graduate next year. ''I'm a very creative person, so I've really enjoyed the planning and production of this event and coming up with new concepts that haven't been seen before. There are going to be a few surprises.'' Thomson says the devil is in the detail. Together with his two cohorts, he has managed every aspect of the event -- from organising the stage and selecting the music and models, to sorting out the seating. He says managing the minutia during the five-day event is critical when it comes to meeting the brief: to showcase the high-performance Musto fashion brand while entertaining boat show audiences. Rather than being a straight runway show, Thomson says this year's Musto Fashion Extravaganza will feature eight athletic dancers performing routines choreographed by Marko Panzic, of MP Productions. He says as well as telling a story about the Musto brand and illustrating its versatility, the choreographed routines will help make the boat show memorable. ''Seeing this event coming together is amazing,'' Thomson says. ''I feel like I've really accomplished something. I feel happy about the show and confident it will be a success. It's a fun, vibrant and exciting performance and -- with teamwork -- we have made it our own.'' Martens-Shaw agrees that having models dancing down the runway is ''right on brand'' when it comes to encapsulating the Musto fashion label and the outdoors spirit of the target demographic in the audience, most of whom are mad-keen boating enthusiasts. She says having a real-life runway as the backdrop for her elective in events management has helped her confirm that she's on the right career path. ''I'm a confident person and I know we are going to blow the audience away with the lighting effects and the choreographed dance concepts,'' she says. ''We want people to go, 'Wow, I want to go and buy a piece of Musto clothing.' ''We also want them to enjoy the entertainment of the boat show. That's our brief and we are going to nail it.'' To prepare for the show, Martens-Shaw says her team has produced a logbook they've dubbed ''the bible'', which details every aspect of the event down to the last nanosecond of each 22-minute show, which will be performed three times a day over the course of the five-day event. The Musto Fashion Extravaganza will be staged daily at 1pm, 3.30pm and 6.30pm. SPECIAL REPORT
Travel Vietnam 2012