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Lifestyle : Ultimate Shopping
1HERSA1 W002 iG5408154AA-071012 02 9264 3663 www.kalmarantiques.com.au Kalmar Antiques buys and sells fine quality antique jewellery, wrist & pocket watches, clocks and objet d art. Open 7 days Shop 45 Level 1 QVB Sydney 2000 iG5460595AA-141012 HAYMARKET 9.00AM-5.00PM WEDNESDAY TO SUNDAY & PUBLIC HOLIDAYS OPENING TIMES For opening times, parking & locations WWW.PADDYSMARKETS.COM.AU FLEMINGTON FRIDAY 10.00AM-4.30PM SATURDAY FRESH FOOD 6.00AM-2.00PM SUNDAY 9.00AM-4.30PM Brothers, Sisters, Mums and Daddies... Reflect on your shopping @ 428 George Street Sydney Ref lect on your shopping 428 G St tSd Visit The Dymocks Building in the heart of Sydney's CBD for everything you could wish for in Bridal Health & Wellbeing Jewellery Training Travel & Adventure Personal & Business Service For details on individual stores, log onto www.TheDymocksBuilding.com.au w ww ww w T T Th h he eD D Dy ym mo oc ck k ks sB B Bu ui i il l ld d di i in ng gc co om ma au u w ww ww w.T Th he eD D Dy ym mo oc ck ks sB Bu ui il ld di in ng g g g g.c co om m.a au u u www.TheDymocksBuilding.com.au y g. ULTIMATE SHOPPING SPECIAL REPORT 2 SUNDAY, OCTOBER 14, 2012 THE SUN HERALD City's heart still strong Cut above . . . the city provides a shopping experience not found in suburban centres. Photo: Rob Homer The rise of retail websites and the Aussie dollar has led to a range of programs to keep shoppers in town. '' Some people fly to Sydney just to buy from us. Alana Chang Weirick, Moi Moi Fine Jewellery Shopping in Sydney's heart is undergoing change. The growth of suburban shopping centres, with their abundant parking, has long been a challenge to city retailers. Tourism -- another source of much of Sydney's spending -- is also down because of the high dollar. However, Sydney's retail heart is still beating strongly. Specialist retailers have maintained their market, while the City of Sydney is also setting up programs to keep shoppers in town. ''We are going very well,'' says Alana Chang Weirick, managing director of exclusive jeweller Moi Moi Fine Jewellery in the Queen Victoria Building (QVB). ''Suburban shopping centres have not affected us. ''We have an exclusive product that many customers seek us out for. Some people fly to Sydney just to buy from us.'' Chang Weirick is also adjusting to the fact that not everyone wants to spend a day in town shopping. ''People who cannot come into the store often buy from us online.'' The City of Sydney is trying to improve retail in town. It supplied finegrain grants to nurture businesses operating in under-utilised spaces, such as bars in laneways. Businesses in Redfern are eligible for grants to improve shopfronts and remove roller shutters. Businesses can apply for grants to minimise a building's environmental impact and greenhouse-gas emissions. This program is run with state government help. The council also holds free talks, at which entrepreneurs can listen to experts in various fields and network with other business owners. And the council and NSW Police run business-focused seminars on crime. ''The City of Sydney has helped us, predominantly with their City of Sydney Business Awards,'' Chang Weirick says. ''We have been part of it three times.'' The owner of Chippendale business Sew Make Create, Melissa Tan-Lu, says having a big shopping centre nearby doesn't necessarily hurt trade in areas close to the city. ''We like to think that having Broadway Shopping Centre nearby is an advantage,'' Tan-Lu says. ''It brings people to the area and is a known landmark.'' Sew Make Create's website also directs customers to use the centre's free parking. Tan-Lu says the City of Sydney Council has been supportive of ''creative'' businesses such as hers. ''We hope to get involved in their community-based events,'' she says. The face of retail is changing in town. Chains, such as Dick Smith, are closing city branches that replicate a service you can receive in the suburbs. In their places are ''event'' retailers, such as the flagship Samsung and Apple stores and prestige brands such as Louis Vuitton, Burberry and Gucci. Chang Weirick says the city can provide a high-end retail experience people can't get in a shopping centre. ''We love working in this beautiful, iconic and prestigious building in the centre of the city,'' she says. ''It's very easy to come to work. Many customers often say how nice it is to shop in the QVB, it's part of the jewellery-buying experience.'' A Sun-Herald Special Report Editor Matt Collins, firstname.lastname@example.org Reports Jason Mountney Advertising Nicole Stagg, email@example.com, phone (02) 9282 1120
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