by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Lifestyle : Ultimate Shopping
1HERSA1 W004 02 9949 5330 Shop 1, 549 Sydney Road Seaforth, NSW artisan bread & chocolate creator established 1982 Sydney Showroom 182-186 Parramatta Road, Camperdown 2050 Ph: 02) 9519 4333 Fx: 02) 9557 2996 www.oldeenglishtiles.com.au Hours: M-F 9am-5pm; Sat 9am-4pm • Supply or Supply & Fix • Domestic & Commercial • Floors, Walls, Pools • NEW - BATHROOM RENOVATION SERVICE • Exclusive distributor of Winckelmans of France (est.1894) • Victorian, Federation, Deco, Retro, Modern • Tessellated Tiles, Mosaics, Terracotta • Standard & Customized Patterns iG5409340AA-141012 ULTIMATE SHOPPING SPECIAL REPORT 4 SUNDAY, OCTOBER 14, 2012 THE SUN HERALD Hold the phone: it's a retail revolution Connected . . . mobile devices give customers the power to compare prices and hunt for products on the run. A smart approach can help everyone in a mobile world. '' Make sure your site is mobile- optimised. Adrian Christie, PayPal For retailers, smartphones are a double-edged sword. They can help potential customers go online and look for a better deal -- sometimes after cheekily photographing a retailer's merchandise. ''Customers, on the other hand, have more choice and more access to information and content, which they can then share and disseminate,'' says Sara Nguyen, who runs the Sydney online marketing business Social Media Rocketeer. ''This is power.'' But for smart businesses, smartphones don't have to be so scary. ''Mobile opens up the conversation between businesses and customers even more,'' Nguyen says. ''Businesses can easily engage with customers via mobile simply by having a mobile-friendly website that delivers valuable content, sales experiences and service. This helps to truly differentiate them from the competition.'' A recent study by email marketing company Return Path found that by the end of the year, more people will be reading emails on a mobile device than on a desktop or on webmail. A spokesman for online payment company PayPal, Adrian Christie, says this means websites need to be mobile-friendly, particularly for retailers in industries relying on people on the move, such as the tourism sector. ''Make sure your site is mobile- optimised,'' he says. ''Look at mobiles the same way you once looked at the Yellow Pages.' ' One area where both consumers and businesses win is in the use of smartphone apps that can reward customers, as anyone who has used the popular eCoffeeCard loyalty app can testify. ''We use a phone app called Stamp Me in our takeaway shop,'' says Jennie DeLisle, of the Chippendale catering company Silver Spoon. ''It is a loyalty program where customers can scan a QR [quick response] code with their phones to collect stamps and redeem gifts. Customers love it.'' PayPal's Christie says mobile apps can streamline processes, which makes both retailers and customers happy. He uses the example of Wagga Wagga company 365cups, which designs apps so people can order food and drink ahead and not stand around waiting in cafes and takeaway venues to collect it. He says more advanced apps let regular users ''check in'' when they enter a store. ''This offers the retailer a chance to offer a value- added incentive, such as an up-sell or a free product.'' Christie says even though Apple's iPhone 5 did not include near-field communication technology, which would have made the handset function as a swipe card you can also talk into, cloud-based point-of-sale payment methods will still help buyers use their phones as electronic wallets. The new handsets -- and Apple's upgraded iOS 6 operating system -- do have the Passport functionality, which uses the phone's location to perform tasks such as printing tickets.
Discover South America Special Report
Taste of South America Special Report