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Lifestyle : Party and Event Planning Special Report 2013
1HERSA1 W008 "After being involved in events for Austereo for more than five years and using many live entertainment companies, I can easily say that Superheroes Inc is my pick by far. They are reliable and friendly with a great management team behind them, making them a joy to work with. I would highly recommend Superheroes Inc to any event company or corporate client for their entertainment." Rebecca Stynes, Austereo www.superheroes.com.au | phone: 9326 4686 | mobile: 0412 477 733 iG5912974AA-310313 40+ CHARACTERS ALL AGES STAGE SHOW BE THE STAR VIDEOS ROCKSTAR ACADEMY SUPERHERO TRAINING FAIRY FACTORY PHOTOGRAPHY MUSIC & DANCE BALLOON SCULPTURES FACE PAINTING GIFT SHOP Specialists in corporate & children's entertainment, Superheroes Inc's amazing children's performers star as kids' favourite characters and superheroes. SUPERHEROES INC SAVING YOUR EVENT 8 SUNDAY, MARCH 31, 2013 THE SUN-HERALD Party & event planning Now for something out of the box Just the ticket: Drinks and the big match are a sure-fire way to woo clients. Photo: Phil Carrick Looking for the best seats at the big sporting events in town? It could come down to the company you keep. Business and pleasure are no longer separate domains. Many an important contract has been secured not in the boardroom or over a lengthy business lunch, but amid the roar of a stadium full of ecstatic fans. The corporate box has become a valuable asset for many companies, both blue chip and small enterprise. Shane Stoddard, head of sales and sponsorship at ANZ Stadium, says the corporate box is much more than just a networking opportunity. "Business definitely gets done," says Stoddard, who adds that the popularity of corporate entertaining has gone through the roof in the past 30 years. "They may not have signed the contract or closed the deal on the night, but decisions are made." Sydney Cricket Ground Trust spokesman Greg Campbell says the value of sharing the atmosphere and emotion of a great sporting moment cannot be underestimated. The trust oversees both the Sydney Cricket Ground and the Allianz Stadium. "Australians love their sport, and normally follow a team of some description, so to see them or their rivals in action is a fantastic experience." A private 13-seat suite at the SCG will cost $51,800 a year, or $41,700 at Allianz Stadium, while a year's exclusive access to a 20-seat box starts at $79,700 at the SCG and $52,650 at Allianz. Catering packages are an additional cost, but range from simple finger food and a help- yourself fridge to a full buffet or gourmet dining options and dedicated steward service, depending on your needs and desires. Campbell says the networking that can be done in a more relaxed atmosphere, and by sharing a social experience, makes the expense worthwhile. Stoddard agrees. He says it is hard to beat sporting tickets with a fantastic view over the action while dining on food such as rack of lamb with honey and balsamic glaze, and sipping premium beers and wines. At the ANZ stadium at Olympic Park, a corporate client can pay up to $165,000 to secure a premium suite all year round, not including catering, or take a one-off corporate box from $2000 for eight people, including cocktail-style food and drinks delivered to your seats. ANZ has 116 private suits, of which 70 are already allocated to long-term tenants for 2013. The rest will be sold on an event basis. Stoddard says giving an invitee the feeling of exclusivity, and an opportunity to relax, is a very powerful business tool. Making someone feel good or sharing a great experience with them can create a lasting legacy that, according to Stoddard, can mean a key client feels comfortable enough to pick up the phone to discuss a concern rather than going through the more formal, and drawn-out, process of emails or meetings. One of the changes to corporate boxes over the years is a move away from the all-male gathering to include wives and girlfriends in the occasion. In Sydney there is an elite sporting event all year round, whether it be a World Cup qualifier, a State of Origin, AFL clash or an international rugby showdown, so there are ample opportunities to mix business and pleasure. Editorial feature produced by Clemson Text & Design for The Sun-Herald Advertising Sixto Arana, 9282 1120, email@example.com Readerlink 9282 1569, firstname.lastname@example.org
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