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Lifestyle : Toddler and Baby Edition Special Report May 2013
1HERSA1 A040 Certified organic baby food made from the most wholesome, naturally-grown ingredients, at a price that feels good too. Check out the full range at woolworths.com.au/macro Available at Baby & toddler 40 SUNDAY, MAY 12, 2013 THE SUN-HERALD Plenty of choice in growth industry Mini motoring: Many car seats can transfer straight to the pram. From Page 39 Hughes says there is now also a trend for her customers to ''green up'' their household. "Having a baby makes them more aware of the chemicals and they will do things like replace their laundry detergent and cleaning products with chemical-free varieties, or if they're not into a low-toxic lifestyle they start to buy 'sensitive skin' type laundry detergents," she says. Baby carriers are another a big purchase for many parents, Hughes says. "Ten or so years ago there was just the Baby Bjorn carrier. Now there are a whole number of carriers and numerous brands around, all coming in at $100 to $200. Many parents will buy at least one carrier, and I know of some parents who buy and sell secondhand numerous carriers look- ing for the perfect one. The most popular we sell is the Manduca from Germany." Mandi Gunsberger, managing editor of online parenting site Babyology, says since she started the business in 2006 there has been a change in the ''essentials'' new par- ents buy. ''In 2006, the choice in baby products was much smaller and more basic. A pram, bassinet/cot, clothing, muslin wraps and a few small toys were all that parents would buy as the essentials for their new babies,'' she says. ''Not any more. The biggest change though is the technology available to new parents -- for exam- ple, smartphone apps for pregnancy and new parents (including feeding apps, lullabies, pregnancy trackers). Wireless devices such as monitors, scales, nursery sensors have all become very popular over the past five years.'' According to a Choice Magazine article last year, there are just a few essentials on the baby shopping list and a lot more products that fall into the useful but not necessary cat- egory. The must-haves include a cot ($199-$599), pram or stroller ($79-$1699), car restraint ($149-$659), nappies, singlets (six to eight), all-in-one jumpsuits, two long- sleeved jackets, soft sunhat for sum- mer/warm hat for winter, two pairs of small socks, bibs, bottles and teats, bottle brush and sterilising equipment, three or more bunny rugs or muslin wraps, soft towel and face washer, baby soap or wash, cot- ton wool balls, sorbolene and glycer- ine cream, soft hairbrush, round- tipped nail scissors and a thermo- meter. Gunsberge says parents now look for the ultimate travel solution when it comes to baby transport. ''There are many car seats in Aus- tralia that can be clipped into the base of a pram so parents can trans- port the sleeping baby in and out of the car and on outings without need- ing to wake them up,'' she says. ''And over recent years there have been many new sleeping products in the Australian market, such as baby sleeping bags rather than muslin wraps.'' She says one of the other major changes is the demand for overseas products and celebrity endorsed labels. ''Labels do and have always played a role in what parents buy for their new babies,'' she says. ''People tend to stick to brands that they know and trust to deliver high-quality products. ''But in recent years, there has also been an explosion in 'designer' baby brands, with price tags to match. For example, back in 2006 the most expensive prams would set you back about $700. ''Now a $700 pram is considered cheap, as the most popular designer prams can cost up to $1700 or $1800, or even more.'' Shopping list Essentials for bringing home baby: Cot, mattress and bedding Cots range from $400 to $600, plus more for bedding. Prams From $100-$1700, ranging from simple upright strollers to rugged adventure-type three- wheelers. Car seats About $150-$250 for baby capsules, and about $200-$500 for adjustable baby seats that last from birth to about five years of age. High chairs Range from $100 to $400, depending on features. Baby monitors Prices range from $80-$150 for a standard monitor. Recent digital monitors can cost about $150-$200. Bottle sterilisers Small bottle sterilisers for use in a microwave are about $60; larger ones can cost $120. Disposable/cloth nappies If you use disposable nappies you could pay $20-30 a week. Cloth nappies have an initial outlay of about $100-$150.
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