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Lifestyle : Toddler and Baby Edition Special Report May 2013
1HERSA1 A042 a iG5981522AA-120513 Energy Efficiency To be published Saturday, May 25, 2013. The Sydney Morning Herald is publishing an Energy Ef ciency special report to appear in the main book on Saturday, May 25, 2013. The special feature will not only present in-depth information around environmentally and economically sound ways of energy ef ciency, but also cover the availability of the relevant products in the market. This feature will include an online listing on business.com.au for a minimum of 3 months. As part of the Online Marketing Group's extensive network, business.com.au provides your business with exposure, advertising and marketing opportunities. As an added incentive we will upload your advertisement within the Energy Ef ciency feature onto www.smhfeatures.com.au. For advertising bookings and more information, please contact: 02 9282 1120 or email firstname.lastname@example.org Deadlines Booking: Monday, May 20, 2013 Material: Tuesday, May 21, 2013 All space is subject to availability. Early bookings are highly recommended. 978,000 readers every week * iG6017136AA-120513 Baby & toddler 42 SUNDAY, MAY 12, 2013 THE SUN-HERALD New parents want the best, naturally There's the rub: Baby massages are great but check the oil has no unwanted additives. Green trends and alternative remedies have gone mainstream, but don't ignore the wisdom of previous generations, writes Keeli Cambourne. New parents are bom- barded with advice about what's best for their babies -- everything from organic skincare to hemp mat- tresses, even sleeping pyramids to keep the chakras calm and develop a sense of well-being. With so much marketing focused on pulling at the heart strings, it's no wonder parents get confused about where to turn. According to Professor Hannah Dahlen, national spokesperson for the Australian College of Midwives, looking to the past is proving the best way to care for future generations. ''To be very honest, we are discovering more that what our grandmothers said about looking after babies was very sensible,'' Dahlen says. ''We have gone over the top with perfumed everything -- oils and creams that are heavily marketed to parents are not necessary good and can potentially be problematic. They change the pH of the baby's skin. ''We are now moving back to good old-fashioned water as the best way to keep baby clean and healthy. Babies don't need a lot of creams or oils.'' Dahlen says new mothers are very vulnerable to marketing and there has been an increase in allergies and atopic disorders due to the prolifera- tion of baby products now used on delicate skins. ''Women need to feel assured that the best thing for the babies is to be natural -- let them crawl around and explore, get dirty, don't be too pro- tective,'' she says. ''Once we used to just pull out the bottom drawer and that's where baby slept, put it on the breast and there is a lot to be said about that approach. What constitutes a good mother is wanting to do what is best for their baby, but as humans we are vulnerable to the latest commercial trend.'' Dr Sandi Rogers, qualified medic- al herbalist, naturopath and founder and CEO of the National College of Traditional Medicine, agrees -- nat- ural is best for babies, but parents should pause before spending money on the latest ''green'' trend. ''One thing I have noticed over the 33 years I have been practising is parents are moving to all thing nat- ural but the pendulum is now swinging back to a more balanced reality. Parents are now more informed about products and the trend is for more things natural,'' she says. ''Supermarkets now have got things like goat milk and gluten-free products, lactose-free milk -- if you have a sensitivity to anything there is an alternative now available on the supermarket shelves.'' Babies are now getting the best of both worlds, says Rogers. Whereas her clients were once more alternat- ive parents, she says she is now see- ing more white-collar parents looking for the most natural way to bring up baby. ''But parents must also be aware that the trend for all things natural is being abused by marketing gurus and consumers may not be generally aware that just because something says 'natural', it may not necessarily be so,'' she says. Rogers says if parents are looking to follow the natural trend, they should consult first with a profes- sional practitioner. ''When you bring baby home, instead of getting things off the shelf or online, make sure you read the labels properly,'' she says. ''If you have to have a masters degree to understand it, it isn't natural. ''The best approach is to use a blend of the traditional and the natural.'' Editorial feature produced for The Sun-Herald by Clemson Text & Design Advertising Anthony Kleyn 9282 1120, email@example.com Readerlink 9282 1569, firstname.lastname@example.org
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